Marketing Automation Manager (80 – 100%) Featured

A major financial institution is looking for a Marketing Automation Manager (80 – 100%).

This exciting position is within the Customer Relationship Marketing (CRM) team in Marketing & Sales. The team is responsible for the lifecycle management program for existing customers (CRM) with a focus on activation, product usage, up- and cross-selling and retention. We are looking for you, a team player, for the newly developed topic of Marketing Automation.

About the team and the product

We offer you the freedom to contribute your experience and implement your ideas. In a fast-changing environment, we will constantly work with you on your professional and personal development. We live an uncomplicated interaction. We focus on equal opportunities and a working environment in which everyone feels valued for their diversity. You decide when you work in the office together with your team colleagues – as a modern employer, remote work is obvious for us.

Your tasks

• With your good communication skills and confident demeanor, you take the lead in the implementation of the new marketing automation tool, working closely with the external partners
• You plan customer-centric, personalized, multi-level dialog marketing campaigns for existing customers (lifecycle emails) and implement them in a professional manner
• As a doer with excellent writing skills and a good graphic sense, you create target group-specific and personalized content for the implementation of digital dialog marketing campaigns
• You pursue the goal of achieving a significant impact on customer behavior with cross-channel and data-driven marketing campaigns with a high degree of automation and personalization.
• You use your analytical skills to test campaigns, analyze success based on KPIs, and derive optimization potential to increase the efficiency and effectiveness of campaigns.
• Your good problem-solving skills will benefit you in the further development and optimization of existing and new processes.

Your profile

• You have broad experience in the areas of dialog marketing and marketing automation with an excellent feel for the design of multi-level and diverse dialog processes with customers
• You have a degree or further education in marketing, customer intelligence or CRM
• You have at least 2-4 years of professional experience in the areas of email marketing, CRM marketing, and marketing automation (ideally in the financial industry)
• You are characterized by a data-driven and analytical way of working, a creative streak as well as an open and positive mind
• You have excellent textual skills. Your stylistically confident written and spoken German and good English skills round off your profile. A good knowledge of French is an advantage.

Your benefits 

We offer you much more than a good salary!

We offer you a comprehensive and attractive benefits package that will allow you to utilize, develop and grow your skills and strengths.

We also focus on diversity and offer an attractive overall package of benefits – ideal conditions for your long-term future with us.